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About Fragrance GQ

A team of fragrance lovers.

Tucked away in a quiet suburb in South Birmingham, is a team of fragrance lovers with an eye (and a nose) for great scents.

With years of barbering experience behind us, we know how to make a man look and smell good.

Our founder is obsessed with the industry, and has devoted much of his time researching the world of fragrance.

What did he discover? You don’t need to spend hundreds on a perfume to get the scent that’s right for you.

Right for your nose.

Right for your look.

Right for your wallet!

Treat Yourself.

We want our range of mens fragrances to be niche, we want them to last, we want them to smell good and we don’t want silly price tags. We love any brand or fragrance which emulates the same belief as us, to produce beautiful scents made using the finest ingredients that capture the rich, smooth quality that really sets a single fragrance apart.

You may be thinking “so which is the right scent for me, then?”

These are common questions, and you are right to ask. We make it as easy as possible for you to decide and provide detailed information on each product page, as well as tips in our Journal. If you are still unsure, the team like any excuse to talk about fragrance, so do get in touch and we will do whatever we can to make your purchase the right one.